From individual sends, to parts of newsletters, announcements, and other segments, I managed my previous company's email strategy. I often designed, generated copy and subject lines, and built and optimized emails personally, but I also managed designers and copywriters that did, along with our email specialist who handled scheduling, sends, and all analytics.

Leading A/B testing and strategically pushing marketing email design and implementation yielded YoY growth in CTR and CTA clicks in 2024.

B2B: CTR up 29.6%, CTA clicks up 22.45%