The first major sub brand I worked on for my previous employer was a virtually available sports injury treatment service. It was originally devised before the pandemic hit, but resources and shift in focus on it greatly increased during the Covid-19 crisis. The sub brand is based on an app, in which patients could connect with their doctors and have professionally guided solutions explained on video chat. After the name, Airrosti Remote Recover, was devised, and logo created, I was on the team to work on all artwork and brand guidelines. I was solely responsible for the brand guidelines, as well.